5/1/2023 0 Comments Arq bra sizingCUUP creative director Laura Michael shared that showing their community of customers how to style “bra first” is a deliberate part of the brand’s strategy: “We intentionally celebrate details to be seen,” she said. This growth is especially interesting to consider in light of the uptick in a particular breed of DTC lingerie brands (think CUUP, Savage Fenty, Parade) that not only strive to offer more inclusive sizing but also highlight the option of styling bras as “outerwear” in various campaigns and through user-generated content on social media. Bras have never been more accessible than they are now - from an availability, size, or price standpoint - and they are only going to become more so. She credits it to the fact that “most people own both items and therefore the trend isn't specific to the luxury market.” It’s a vehicle for looking cool and feeling sexy (or “sparkly,” as Sickles described it) that doesn’t necessitate going out and buying something new.Ī July 2021 report from Allied Market Research found that the global lingerie industry accounted for $19.28 billion in 2020 and is estimated to reach $32.00 billion by 2028 - growing by more than one and a half times. “Theoretically ANYTHING can moonlight as a crop top,” she proclaimed, citing a Nike sports bra that she once paired with a pencil skirt and a blazer over her shoulders as a pertinent example.Īlexandra Sickles, Partner and Chief Marketing Officer at Rebecca de Ravenel and devoted wearer of bras under blazers, offered another perspective on the combination’s relevance. She also styled Issa Rae in a Saint Laurent blazer and armor-esque gold bustier bra on the June 2021 cover of Vanity Fair. For those who follow her on Instagram, there is no doubt that this is her signature look. ![]() ![]() Turini is an outspoken advocate of wearing a bra (or crop top) underneath a blazer herself. “I think it really challenges some conventions about what is or isn't sexy, or what parts of the body certain women are allowed to show,” stylist and costume designer Shiona Turini told me. One woman, Jes, confessed, “Tight clothes or showing a ton of skin have never really been my thing so the bra/blazer combo has long been a favorite going out look for when I want to add a little chic sex appeal while still being mostly covered up.” Another, Katy, emphasized that it’s sexy without the “pressure or discomfort” of something more form-fitting. Multiple people I spoke with cited a similar appeal, by which I mean a certain kind of sex appeal. Notable examples include Brooke Shields at the Staying Alive movie premiere in 1983 (knotted navy bra, oversized white blazer), Iman at Hooray For Hollywood’s AIDS Benefit in 1988 (white bra, fitted white blazer), and Madonna in the Vogue music video, which was released in 1990 (black bra, long black velvet blazer). There are numerous iconic references throughout pop culture history-several of which predate the Sue Ellen Mischke Seinfeld episode, which aired in 1996. Of course, the combination of a bra sans-shirt under a blazer or jacket is nothing new. ![]() who told me she would wear this particular pairing “every day for the rest of life,” if not for the unique constraints of her work environment. Not just on fashion runways and influencer Instagram grids, but also on, say, Jenny-a first-grade teacher based in Washington D.C. ![]() It’s a combination that’s seemingly everywhere these days. Kylie-one of over 50 passionate bra-as-top wearers who spoke to me for this story-shared, “I haven’t worn a shirt in months.” She’s ditched them in favor of simply wearing a bra, oftentimes styled under a blazer in the exact manner that Elaine found so preposterous. That kind of thinking wouldn’t get Elaine very far these days. “Is something wrong?” Sue Ellen asks, registering Elaine’s horrified expression.
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